Build relationships: For B.Good, a Boston-based restaurant chain, Facebook and Twitter help to build stronger relationships with customers. On Facebook, the business runs contests to name its newest burger, posts pictures of holiday presents the company wrapped for its customers, and announces its latest menu items. On Twitter, the chain takes advantage of the immediacy of the network, collecting and responding to instant feedback. "With the dialogue and trust that we create, customers are much more likely to engage and help us," explains Jon Olinto, one of B.Good's founders. "Our loyal customers want us to improve and succeed." Check out another restaurant, Ninja Steak and Sushi using social media to build relationships with clients.
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