While blogging evolved out of personal expression, business blogging is less about corporate ego and more about empathy with customers. A blog is a way for you to show your expertise in your subject matter and help customers find what they need. A blog will give prospective customers a level of comfort in doing business with you. Blogging also helps you get found in search engines like Google, Yahoo and Bing. When someone searches for your product or service, your blog may show up as a separate listing as well as your web site.
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