One of the goals of social media monitoring is to gain a better understanding of the potential target audiences in your social sphere, where they are and what interests them. Monitoring will also help benchmark important metrics for social media objectives. Each month, Sprocket Social Media under the Monthly Campaign targets and identifies audiences that are interacting with your social media. We will create a "Target Customer Profile" for your business based on information that we discover in the Social Media Business Evaluation and monthly reporting. This target could be based on location, interests, affiliations, etc. This information will be used to create posts, contests, and email campaigns.
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