[galitho] Re: Advantages of Digital Printing

From: Posterous [mailto:post@posterous.com]
Sent: Wednesday, February 23, 2011 6:58 PM
To: bill@sprocketsocialmedia.com
Subject: [galitho] Re: Advantages of Digital Printing

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You can lead a horse to water...

Building and launching a good-looking custom Facebook page is great, but that alone is not enough to cultivate a loyal following of customers. Significant social growth happens when companies take innovative steps to promote their page OFF the Internet.  If you’re a retail company, are you printing a Facebook-only offer on your paper receipts to attract more fans?  If you have a local practice (Veterinarian, Dentist, Orthodontist, Optometrist, Accountant, Chiropractor) make sure your business cards and brochures have your social media icons on them when you pass them out at local business events. If you have an online store, are you stuffing invites (with a strong call to action) asking customers to join you on Facebook to discover special discounts and exclusives? Remember, you can’t just ask people to fan or follow you, you must craft and present a compelling and valuable proposition.  Don't just ask for a customer to like you on Facebook, give them a reason. If you misfire (or don’t even try to integrate offline), your customers will quickly find someone else to hang out with online.