Announce specials, deals or sales. If you are a retailer or anyone who often has special offers, you can use Twitter and Facebook to announce these deals instantly to a large audience. You know those commercials from Southwest Airlines about that "Ding" application you could download to alert you about specials on flights? Think of Twitter and Facebook as a kind of free version. Dell and Woot have done just this type of marketing, with a lot of success.
A December Pew Research Study found that while social networking usage has risen from 35% in 2008 to 61% in 2010 among all online American adults, the increase among older adults is particularly striking. In the same time period, usage amongst both Older Boomers and the GI Generation has approximately quadrupled (rising from 9% to 43% and 4% to 16% in each group respectively). A July Nielsen study found that Baby Boomers comprise one third of all online users, social media users and media users.
Perhaps even more important than Boomers' presence on social networking sites is their spending power: ThirdAge reports that Baby Boomers control over 80% of personal financial assets and more than 50% of discretionary spending power. It's baffling, then, to read Nielsen's reports that just 5% of advertising dollars are actually targeted at adults ages 35-64 (including the older half of Gex X). Sprocket Social Media can manage your social media presence for you. Call today for your free social media checkup. 855-Get-Sprocket
When your site has poor presence on the major search engines, obviously your business is losing vast amounts of revenue. Web sites that are not easy to find via search miss out on bringing in new customers as well as repeat customers that use Google to find sites they already know about. The question is whether the same is true for web sites that are not social media friendly? The answer is yes. Why?
Not only do people discover new sites through search, but they also rely on recommendations made via email, word of mouth and through social media content. Making a web site social media friendly will make it easier to share content with others, extend reach and facilitate engagement.
Social networking sites like Twitter, Facebook, favorite blogs, are often the starting point for discovering new content for an increasing number of internet users. Also, content creation and links that come as an outcome of social media participation can provide positive signals to search engines and affect search visibility. In a nutshell, making a site more social media friendly will expand the opportunity for content to be discovered directly and indirectly.
Question: How can Sprocket Social Media help your business? 1) We will set up your social media correctly and link it to your existing web site. For social media to be effective, it must be set up correctly, enhanced beyond the basics and maintained consistently 2) Sprocket Social Media will search and find customers or groups of customers based on your target customer profile. We will introduce your organization, business, products and services through compelling social interaction. As a business owner, your time is consumed with day to day operations. You do not have time to learn all of the ins and outs of social media. Sprocket Social Media has a custom Set-up Package for your business. We provide a monthly marketing program that nurtures, maintains, and reports on the effectiveness of your social media. You can elect to participate in the program or let Sprocket Social Media handle it all for you. Sprocket Social Media will help you get and keep more customers for your business. Call us today to reserve a free one-on-one social media check-up and consultation. Call today, 1-855-438-7776 that’s 1-855-get-sprocket or enter your email in the box provided and a Sprocket Social Media representative will contact you.
Question: Why is this important to your business? Answer: You need more customers for your business. With just a website, you have to wait for a potential customer to type a keyword into a search engine, and hope that your business listing will show up and that they will click on your link. When done correctly, social media allows you to target new customers and introduce your products and services to them at a third of the cost of conventional marketing techniques. Social Media is also rich with reporting that allows you to monitor its effectiveness. By becoming a “Friend or a Follower” with this target customer, you will be able to make this person aware of your location, products and/or services. Remember, the average Facebook user has 195 friends. If that person “likes” your products or services, then all 195 friends of this person will be made aware of your business. It is presented to these friends as an endorsement. This is the beauty of social media: “Word of Mouth.”
Question: Why Do Businesses Need Social Media? Answer: It is the new way people (consumers) communicate with each other.
It was once said that if you had a business and did not have a website, you were behind in promoting your business, behind your competition and missing out on new customers. Today, the same is true with Social Media (Facebook, Twitter and Blogging, YouTube to name a few. You have probably seen these familiar icons in magazine articles and TV ads for large corporations. Social media is not just for looking up old high school buddies. If your business is not actively engaged in social media, you are behind the marketing curve, most likely behind your competition, and finally missing out on customers that drive by your business everyday who use similar products and services. Social media is here to stay. Currently there are 2 million web sites connected to Facebook. There are 10,000 new web sites being added every day. Today the average Facebook user has 195 friends. 72% of the internet population is active on at least one social media site.
It is time for your business to actively engage in social media. Sprocket Social Media provides a FREE social media checkup to evaluate the effectiveness of your social media activities. We also offer a monthly campaign that will optimize your social media.
